Logo - So What?!

I started to write my own blog on what a logo should/can accomplish but found someone else already has.
If you are in need of a Logo then I would suggest reading the following as it should help you have an educated opinion on logo's and their usage!
This is from www.howbrandingworks.com

How Branding Works Blog Entry July 30th -

Logos are funny creatures. Employees (and especially boards of directors) can become completely indignant at the idea of changing a logo. People become fiercely opinionated about colors, symbolism, image use, etc. and all of a sudden, everyone is an artist or graphic designer.

While it's great to have a logo that means something, resonates strongly with a particular audience, or is loved by all of top management, the fact remains that these attributes simply are not necessary. There may be some backlash from this, but I'm going to say it: sometimes a logo just has to look good and be easy to use.

There are a couple things to remember when developing a new logo. Remember these, and hopefully the experience will be a little more bearable and you will walk away with a usable, iconic logo:
- The logo is not for you or your employees; it's for your customers. You don't need to love the logo like your own child in order for it to be effective.
- If you are trying to create a logo that has symbolism in it that no one would understand without it explained to them (i.e. "the three stripes here stand for the three pillars of . . ."), then don't bother. You won't have the opportunity to explain it to 99% of the people who see it.
- You don't need a 100% consensus on a logo for it to be effective. Design-by-committee will always produce a bland result.
- You probably aren't going to create the next Nike "Swoosh" so don't even bother trying!
- Focus on ease of use, simplicity, and scalability. These are the factors that will really matter once you start using the logo.

Having a well-thought out, symbolic, and robust logo that everyone loves is a perfect scenario. Sometimes, however, we have to be realistic, get some work done, and deliver a product that does what it needs to.

Special thanks to "How Branding Works"
Please checkout our logos in the portfolio section.

* L.M.D. Design's with your clientele and vision in mind.